Talking the Talk: Messaging ‘Ohana Nui
One of the resources is a Messaging Guide, which provides tips for the most effective communication with audiences such as state and federal policymakers, the families we serve, and even each other. In this month’s column, we share top line messaging which you can experiment with. It is our hope that your divisions, staff offices, and attached agencies are abuzz as you and your colleagues talk about how ‘Ohana Nui is being applied to the work you do.
- What is ‘Ohana Nui?
- Why does ‘Ohana Nui work?
- What makes ‘Ohana Nui effective?
- How does ‘Ohana Nui generate strong public support?
‘Ohana Nui (aka 2Gen in other jurisdictions) is catching-on at the local, state, and federal levels because of its common-sense approach and impressive results. The ‘Ohana Nui approach has bipartisan support among voters and policymakers.
Bipartisan polling conducted in 2016 showed that a significant majority of the public – from both parties – supports a 2Gen approach. In particular, the majority supports programs that target both parents and their children. So, parents receive education and skills training to get better jobs and at the same time their children get a good start with Head Start, early education, and quality schools.
Support for the specific policies that comprise a 2Gen approach is both broad and deep. Americans support creating partnerships that build upon existing policies as well as new policy innovations.
We encourage you to use these messages – strengthened further with real-life success stories from the work you do – to talk with our partners, the families we serve and each other as we take a fresh look at what we do every day through the lens of ‘Ohana Nui. We are interested in your feedback as we work within DHS on implementation of ‘Ohana Nui and at the national level with Ascend and other jurisdictions. Your feedback will be helpful in informing future communication strategies. Thank you in advance for your help.